美容系飲料 
株式会社 ポッカコーポレーション

“Kirei Oriented” beverages 
POKKA SAPPORO FOOD & BEVERAGE Ltd.

Category: Packaging Date: 2012

"Ashita Kirei Water" is a "Kirei Oriented" fruit juice beverage blended with astaxanthin. The design utilized the liquid color of the product for effective appeal of delicious feature in translucent red implying the juice of pomegranate. Meanwhile, the product expressed the message as "supporting the bright future" by graphics in the image of an annular eclipse.

While the sister product "Ururu Kirei" blended with hyaluronic acid is keeping its primary layout, the brand was developed in appealing moisturizing effect by expressing freshly translucent feeling all over the graphic format