セルフ販売化粧品「KERI」 
ブリストル・マイヤーズ スクイブ株式会社

“KERI” cosmetics for self service shops 
Bristol-Myers Squibb K.K.

Category: Packaging Product Date: 1996

KERI was planned for a self-service sales market in appealing "high quality and low price." It was developed for being accepted by women, age bracket from twenty to thirty years old, with good knowledge about cosmetics.
By totally designing all products of skin care series and make up series, the brand image is being kept higher.
The points most carefully dealt with were creating maximum quality feeling under lower developing cost. The plan for higher quality feeling of a single product such as a compatible quality part was implemented.