ハイチオールCホワイティア 
エスエス製薬株式会社

HYTHIOL-C WHITEA L-cysteine supplement 
SSP.Co.,LTD

Category: Packaging Date: 2015

HYTHIOL-C WHITEA is a product from a popular classic brand, specially focusing on beauty effects and released in 2015.

In its package design GK Graphics made a detailed and rigorous examination to determine exactly which of the traditional visual elements (e.g. the red color, logotype, diagonal line etc.) the new design should carry. At the same time the design aimed for an image to imply strong beauty effects and a contemporary taste to match the current market. In 2016 a new package was designed for the HYTHIOL-B CLEAR line, applying this basic design with a pink-based coloring to focus on a younger age group.