釣り糸「riverge」 
呉羽化学工業株式会社

“RIVERGE” fishing line 
KUREHA CHEMICAL INDUSTRY Co., Ltd.

Category: Packaging Date: 1997

In the outdoor boom since mid-90s, the sport fishing of lure and fly re-emerged among young people.
"Riverage" was introduced in that background as the brand of quality fishing line specialized in lure and fly alike.
Bearing the new image like "traditional sports in England," and "American sports fishing," different from then existed idea of "fishing," in responding to emerging new users, was set for the project objective. Up to the latter market condition, "Riverage" reinforced its lure fishing category. The new Logotype has appealed a sport fishing image and the strong brand name at a store front.