煎茶 玉露 「銘香撰」 
株式会社西武百貨店・株式会社うれしの

“Selected Genuine Flavor” green tea 
THE SEIBU DEPARTMENT STORES, LTD. / Ureshino Corporation

Category: Packaging Product Date: 1988

This is the package that sought interpretation of a Japanese traditional product into today's gift oriented merchandise.
Though it was an industrialized product, the design with the tea master Rikyu's taste was expressed in the texture of silver aluminum and mat plastic black. The design was intended to encourage a good after use of it as a container and a utensil that too good to discard and being left in a home. The design had a potential value of longer life to be used different from the meaning of the life of a product in market.