コーヒー飲料「Café La Mode」 
カルピス株式会社

CALPIS “Café La Mode” coffee drink 
CALPIS Co., Ltd.

Category: Packaging Date: 1996

Canned beverage market is widely diversifying and varying. The remarkable product development to respond to such market demand has taken place. Under the market situation in which a flag ship product was hard to be materialized, coffee drink "Cafe La Mode" was positioned as a product steadily nurtured, and so design development was done. The expression of the package, having fifth anniversary this year, has come through minor change for three times.
The market had gradually transformed from appealing major brand to that of respective menus. So Cafe La Mode was changed to appeal a preparation method called "roasted by Bincho charcoal," and its brand expression was renovated in complying with the changing market situation.