い・ろ・は・す 天然水 ラベルレス 
日本コカ・コーラ株式会社

ILOHAS Natural Water label-less bottle  
Coca-Cola(Japan)Company, Limited

Category: Package Design Date: 2020

The ILOHAS Natural Water label-less bottles are made from 100% recycled PET from the Coca-Cola System, and are now available in online shops.
We aimed for a stylish design that makes people want to carry it with them. The simple bottle shape takes advantage of the refraction of light in water, with an embossed logo and a hidden mark at the bottom for a bit of fun.

The design was selected as one of the BEST 100 in the Good Design Award 2020.