炭火培煎珈琲 
株式会社伊勢丹

Charcoal Roasted Coffee 
ISETAN Co., Ltd.

Category: Packaging Date: 1984

Unlike a manufacturer's brand appealing the feature of each product, the theme of a private brand is how to make those value, such as on life style and the figure of its product and content amalgamated. The value consists of the element of production method, materials, quality and information. Design is materialized with generalizing the perception of the product (coffee) and adapting to users' individual life style.