Tree Bear 

Tree Bear wines 
Mercian Corporation

Category: Packaging Date: 2015

The Tree Bear is a brand of imported Australian wines, focusing on "enlivening the everyday dinner table."

The label was designed in tune with the brand concept to enhance the enjoyment of the dinner and add color to the table, aiming at an expression that enlivens and highlights the dinner scene as a table decoration. The illustration depicts the parrot Maggy, the idol of the winery, and the Tree Bear or koala engaged in friendly conversation just like the lively dinner table they sit on.