化粧品シリーズ「HERA」 
株式会社パシフィック・コーポレーション

“HERA” 
PACIFIC CORPORATION (Korea)

Category: Packaging Product Date: 1996

The Pacific Corporation, leading cosmetic company in Korea, developed "HERA" as a quality product reflecting East Asian originality.
The formative expression of all containers was relied on the idea of universe, spherical cosmos and square earth, existing in common in East Asia. The quality feeling unique to the expression, created by simple form with circle and square, has been still supported by many Korean consumers.
The brand name "HERA" was taken from Greek myth, and a story was set as a design concept that the mission of the brand was to convey the beauty of the goddess "HERA" in heaven. The concept was to unify all media to convey the brand image.