クリーミーパウダー「クリープ」 
森永乳業株式会社

Creap coffee creamer 
Morinaga Milk Industry Co., Ltd.

Category: Packaging Date: 2016

Creap (named from creamy powder) is a granular type coffee creamer made from dairy milk, one of Morinaga Milk Industry's brands.

On celebrating its 55th anniversary in 2016, an overall design renewal was introduced to further strengthen the brand. Based on a thorough examination of various options, the selected design was targeted to younger consumers with high brand recognition but less actual experience of the product, with focus on the main ingredient being condensed milk, and the long history and reliability of the brand. We also designed applications on products for various usages, such as refill packs and stick-type single use portions.