とろけるゼリー 
森永乳業株式会社

Torokeru Jelly desserts 
Morinaga Milk Industry Co., Ltd.

Category: Packaging Date: 2016

The Torokeru Jelly (smooth melting jelly) was released as a dessert with a rich taste and texture enjoyable for adults and children alike.

The fruit jelly category is often seen as children's desserts, but actually many adults purchase and enjoy them. Based on this fact, this product aims for an impression that appeals to adults. The sizzle of the close-up fruit shots conveys a genuine and fresh feel, while the product logotype symbolizing the texture expresses the product characteristic and familiarity.