ウィスキー「Oak Master」 
メルシャン株式会社

Whisky “Oak Master” 
MERCIAN CORPORATION

Category: Packaging Date: 2002

The renewal design project of a moderately priced whisky which sales volume has steadily increased. With its background of almost no advertisement but the package displayed at store fronts, the point of the design become the expression of good taste feeling. Price and quality feeling are expressed by placing palate appealing phrase"Fragrance" of Japanese Apricot, dry whisky in center of the label in gold letters with dark background. The design succeeded in making overall atmosphere looks like more than price by arranging a classical shape and texture of the bottle. In highly competitive field, the whisky become the product outstanding its in quality rather than making it in masculine expression.