赤ちゃん用日やけ防止剤「Coppertone BABY」 
株式会社シービック

“COPPERTONE BABY” suntan lotion for baby 
Chuo Bussan International Co., Ltd.

Category: Packaging Product Date: 1999

While the measure against ultraviolet rays for women has become a daily topic, a sun-screening cream for baby was developed with the idea of "UV care from babyhood."
The subject for a brand image was to express the gentle and secure feeling of the use for a baby. The brand should succeed Coppertone brand image same as the anti-sunburn cream "Coppertone OIL FREE" on the other hand.
Gentleness and secured feeling were appealed by the lovely form of the container and tasty look egg color. Succeeded Coppertone's brand image by using "girl and dog" as a graphic motif.