紅茶「TETLEY」 
株式会社センチュリートレーディング

“TETLEY” tea bag canister 
Century Trading Co., Ltd.

Category: Packaging Date: 1980

Around that time, most of tea packages were designed in classic European style graphics. We intentionally proposed a simple and modern design with necessary but minimum graphic elements as the product was newly introduced in already matured market.
The design was appreciated for its higher degree of recognition by employing zoning system putting higher priority on literal information along with hues (variation) corresponding to the items.