村上製菓所 和菓子パッケージ 
合資会社村上製菓所

“Murakami” Design Project 
Murakami Corporation

Category: Packaging Date: 2002

We deem coexistence of indigenous locality and today's value as one of the design issues.
Murakami Confectionary is an old Japanese sweets shop in Kanazawa established in 1911. It was required in the project that making the package be adapted to today's life by weaving local distinctions into every design element. We tried to keep the originality of store's various merchandise and to bring unified atmosphere to the package by eying the climate unique to Kanazawa with controlling colors and typefaces.
In this corporate identity project, we succeeded in making use of the old store's readily holding value while keeping today's quality by re-compiling existing design elements such as a house crest, old brush scripts alike.