ドッグフード「シーザー」 
マース ジャパン リミテッド

Dog food “Cesar” 
Mars Japan Limited

Category: Packaging Date: 2010

"Cesar" is a global brand of a premium dog food. Cuteness of a puppy was emphasized by the image of the puppy looking up in yellow and pink color scheme. In the design for "Premium Bran" and "Steamed chicken white meat" appealing both healthiness and good taste, good quality and ingredient were conveyed by producing the sizzling fidelity of taste. Both products intend to raise a store front impact by telling a feature of each product as making the best use of the design element for the brand in common.