押し麦ごはんでシリーズ 
カゴメ株式会社

"Oshimugi gohan de" Convenience food 
KAGOME CO.,LTD

Category: Packaging Date: 2008

Package design renewal project of processed rice with some ingredients and pressed barely known as having good al dente and effect on health for microwave cooking. A package for sure appeal of good taste and healthy food was required for targeted users of 20 ~30 year old career women, therefore a design appealing emotional atmosphere of a modern café was proposed. The development of an original character of pressed barely, effecting targeted users' heartfelt emotion and unwearied variation, were also tried.