「ユーコープ」プライベートブランド商品 
生活協同連合会ユーコープ事業連合

“U Co-op”Private Brand Product 
Consumer Co-operative Federation

Category: Packaging Date: 2003

Ucoop is a business entity consisting of six cooperatives in Kanagawa, Shizuoka and Yamanashi prefectures. They have ever positively been planning and developing a product while groping a style of a cooperative's private brand should be.
A grand goal of the package design development is to set "cooperative-like" impression shared
by every product in common.
Also the store front sales of Ucoop take up greater portion of its business in addition to the conventional cooperative purchasing of goods without having a store. For that background, a design ever competitive against a nationwide brand product was required.
The design appeals an advantage of a product in clear and simple delineation of Ucoop's unique adherence to a product development.