男性基礎化粧品「TECH21」 
株式会社資生堂

“TECH21” men’s basic skin care  
Shiseido Co., Ltd.

Category: Packaging Product Date: 1984

The design development of a hair care cosmetics container for men who live in the atmosphere familiarizing themselves to a mechanical products. The spray function can be converted for liquid and mist by switching the cap. The project was started from scratch with the concept that pumping structure of the container instead of gaseous propellant for spraying. The concept was proposed by GK and implemented with intensive cooperation of Shiseido and the engineering department of Yoshino Manufacturer. The team resolved a difficult engineering problem, and a product like package rather than cosmetic package was materialized.The feel and use meeting younger users' trend, of hair doing and favor on a mechanical staff, engineering were awarded five awards of both domestic and abroad.
AD: Shiseido staffs/
Logo: Rei Yoshimura