乳製品乳酸菌飲料「カルピス酸乳 Ameal S」 
カルピス株式会社

“Ameal S”Dairy Product Lactic Acid Beverage 
CALPIS Co., Ltd.

Category: Packaging Date: 2005

This is a renewal of "Ameal S" introduced to the market in 1996. "Ameal S" is a functional beverage, compounded with a blood pressure lowering natural ingredient "LTP," for supporting people in their prime of life being aware about health. The renewal project this time was to raise the recognition effect of information by creating impressions of efficacy and nature oriented ingredients yet to keep the brand personality of Ameal S series. Ameal's brand asset was taken note of by succeeding a blue panel on a white background, and effect in shop front was raised by making best appealing of information. Also by employing a green bottle and a refining of the gold frame, both the nature orientation and efficacy were delineated.