KOMBUCHA(コン・ブチャ) 
アサヒ飲料株式会社

KOMBUCHA 
ASAHI SOFT DRINKS CO.,LTD.

Category: packaging Date: 2020

With the recent demand for health products, Kombucha has been gaining international popularity. We aimed to design an appropriate package for a product that would serve as a gateway to kombucha, which is not well known in Japan. We created a clear and natural impression by scattering illustrations of fruits and tea leaves throughout to evoke a fruity taste, and by leaving plenty of blank space to show the liquid color.