「100%ネクター」果実野菜ジュース 
カゴメ株式会社

“100% Nectar” Fruit & Vegetables Mixed Juice 
KAGOME Co.,Ltd.

Category: Packaging Date: 2009

"100% Nectar" is fruity-vegetable juice with braised nature unique to nectar.
The package design is expressing a modest happy feeling when people drink it.

The design is taking up a brilliant color by imagining the color of the beverage and the logotype being aware of a smile and the braised taste. The design is aiming at men and women in their 20s along with the popularity of sweets for men with the concept something relieved and less imposing.