ネスカフェ 生豆ブレンド 
ネスレ日本株式会社

Nescafe “Raw beans blend” 
Nestle Japan Limited

Category: Packaging Date: 2012

Raw Beans Blend" is a new brand of instant coffee from Nestle Japan. The product is produced by brewing raw and roasted coffee beans blended. The design implies raw coffee beans by green color scheme in gradation through the feature of rather easy and smooth taste. The design is to appeal a new value of raw beans, suggesting "coffee polyphenol," said to be good for health and cosmetic. Also the project, by taking up pink as an accent color, tried to build the brand with a colorful image aiming at women who were aware of everyday custom to be beautiful.