スープブランド「SPICE WORLD」 
ポッカサッポロ フード&ビバレッジ株式会社

SPICE WORLD fast-cook soups 
POKKA SAPPORO Food & Beverage Ltd.

Category: Packaging Date: 2016

The SPICE WORLD line of various soups from all over the world, focusing on spices, targeted to women in their 20s to 30s.

The package takes on a café menu board look, with all texts including the brand logo in chalk lettering style. The spices in the recipe are displayed on the face of the package, with the sizzle shot expressing the product characteristic. Within the modern casual look an authentic touch is conveyed by the exotic tableware and cloths.