“LAWSON” Daily Foods 
Mitsubishi Shoji Packaging Corporation

Category: Packaging Date: 1998

The sales ratio among convenience stores' merchandise items, the groups of original brand food products were on important positions. The package design in convenience stores had stayed in the distracted situation under store environment in which the speedy turn over of merchandise was higher priority, and merchandising appeal as a whole had been weakened.
To appeal the identity of Lawson Daily Foods as a whole storefront, and to make effective communication on merchandise, the existing mindset of the store was changed to the respective design development through comprehensive view on storefront. By creating a circle graphic frame as a basic visual key, the design with the key was adapted to the feature of respective categories. Through the design, the highly effective appealing from a store as a whole was materialized.