総合ボディケア用品「VITAROSSO」 
カネボウ株式会社

“VITA ROSSO” body care products 
Kanebo, LTD.

Category: Packaging Date: 2002

VITA ROSSO is the brand developed for women who want to spend days in comfortable mind and having a value on the balance of their beauty and health. It has various ingredients for diet and beauty centered by "raspberryketone" developed by Kanebo.
A package design for a diet product tends to have too much information and to be dubious and stiff. VITA ROSSO has established the new expression of a diet category by wiping out conventional images and produced a stylish and soft image.
Also its color scheme in clear contrast created with clean white and red impressing vigorous atmosphere raises brand effect at a volume sales shop front like a drugstore.