タリアセンコーヒー 
タリアセン株式会社

TALIESIN COFFEE 
TALIESIN Corporation

Category: Packaging Product Date: 1991

A resort Facilities, Shiozawako Lakeland, in South Karuizawa, started a new production and marketing business. The TALIESIN Project was that design development took place in a whole set of the business operation ranging from getting in a stock of beans, roasting, packaging and selling.
The design was developed based on the concept of"home made house coffee," and the mark means sending, the label of home made, packing material house like impression and a gift set.
It was the business object not only a souvenir sold in Shiozawa Lakeland, but widely promoting the brand centered by mail order operation for attracting repeat users.