銘菓シリーズ「菓風百撰」 
株式会社伊勢丹

Private Brand “Ka-fu-hyakusen” shop identity plan 
ISETAN Co., Ltd.

Category: Packaging Product Date: 1986

Tasty sweets from long established confectioners, that just tempted people to try, got together in one place (twelve confectioners, two hundred kinds). This is the development project of a new series brand that even a sophisticated display method was sought for casual buying of the sweets.
The project encompassed categories ranging from merchandising, naming, wrapping material selection, Logotype, color scheme, the standard of counter service and to merchandise management.
These packages were designed to have effective store interior for the maximum appeal of quality and good taste contents.
With keeping expressive elements moderate possible, the design was tried that a new world of sweets was presented so as not to show conspicuous difference between western style sweets and Japanese one.