TOCLAS ブランディング計画 

TOCLAS branding plan 
Toclas Corporation

Category: Branding Date: 2014

Yamaha Living Tech Co., Ltd changed its name to Toclas Corporation on October 1, 2013. GK was involved in the rebranding process, from conducting a brand survey, naming, the development of visual elements including the logo mark, and partially in the logo in order to visualize the “quality and intention” of Toclas products to enrich people’s daily life, and to convey the company’s philosophy “to live to support customers’ daily life.”