「カフェ・ノ・バール」ブランディング 
三菱商事株式会社

“Cafe no Bar” Branding 
Mitsubishi Shoji Packaging Corporation

Category: Product Branding Date: 1987

Japan, the great volume consumer of coffee. In expanding demand, many brands of coffee with a unique blend and roast are crowding market.
The can packed with regular but quality coffee was imported from the exclusively contracted Brazilian-Japanese coffee farm. The design was featured by the form of the can expressing genuine taste sealed in a tight container and was brought to Japan. The lid with a clamp and a spoon was an exclusive production, and they are offering pleasure of the manner of preparation. Sales spots and brand were established in short period by lining up merchandise range from regular, instant, beans, iced coffee, canned drink. This was the business strategic package that declares the new presence of the product through re-structuring design style.