Doing VI計画 

Corporate visual identity for Doing Co., Ltd. 
Doing Co., Ltd.

Category: Branding Date: 2015

Doing is a company providing leasing and maintenance services of construction machinery.
GK Graphics designed their new logotype and applications to name cards and stationery. The logotype will be used on the various colored bodies of heavy machinery, so the coloring had to consider noticeability under these circumstances. The combination of the complementary colors orange and navy blue is intended to enhance each other and produce the effect of making the mark stand out. To avoid interference with the body color of machinery, a white base surrounds the logo. The flexible and smooth dynamic form expresses the friendliness and concepts of Doing.