“Printgroove” Soft Wear Brand 

Category: Branding Date: 2007

The condition of small and intermediate out put center has been changing from printing to color digital system these days. With that background, "Printgroove" was developed as an institutional use software to smoothly and totally manage the processes ranging from receiving a manuscript to cost control.
GK Graphics has been conducting works beginning with brand mark development, application manual of the mark and packaging design for software. For the brand mark with the meaning of the name, spiral shaped mark was developed with imagination of agile printing workflow. Also in packaging, elegance as a pro-use and a high end product were appealed by developing the spiral in black background.