首都大学東京 コミュニケーションマーク 
首都大学東京

Communication mark for Tokyo Metropolitan University 
Tokyo Metropolitan University

Category: Branding Date: 2017

We designed a new communication mark for the Tokyo Metropolitan University to show their policy toward the future and to enhance brand recognition and image.
The mark combines the University's initial letter T and an upward arrow in a figure that displays tradition and formality appropriate for the university. The upward arrow shows the strong initiatives of the players; the students in their autonomous activity, the faculty in their individual study and teaching ability, and the staff supporting the base of the system. The three tones of blue represent the relationship between the students, between the teachers, and between the students, teachers and staff, all in close collaboration to elevate each other's consciousness, to produce a unique quality in education. The co-creation process included discussions with the faculty team and workshops with student volunteers. Name cards, stationery and novelty goods such as sweatshirts were also designed.