飛騨市 VI計画 
飛騨市役所

“City of Hida”Visual Identity Project 
The Hida City Hall

Category: Branding Date: 2004

How to connect a modern design and a Japanese traditional cultural scene, with holding that big problem, a design development has been undertaken at many cities and towns nationwide.
The city of Hida is such a new city having 30,000 population through merging of four towns in northern part of Gifu prefecture. The emblem of the city was designed with theme taking the nature of water and mountains as water resources, and a system was created for smooth sending of city's information.
In the system, a new way of design for a regional government was proposed. The design was done with concerns about communication and harmony of culture and scenery unique to Hida by not only the emblem and color but also strict control of the typeface used.