「ユーノス」VI計画 
マツダ株式会社

“EUNOS” Visual Identity 
Mazda Motor Corp.

Category: Branding Date: 1988

Japanese car styling has been in distinctive trend of personalizing and differentiation reflected diversified people's life style. EUNOS is Mazda's sales channel for the next generation in such trend. To respond to users' authenticity oriented taste. EUNOS's primary product lines are closer to custom made. The core of a channel identity ranging from logotype, centered by modernized grace and traditional feeling, to the sophisticated naming was developed. The channel is not just only for selling a car but aiming at creating the venue to tell the atmosphere of a car that neither mechanism nor specification can delineate.