キリン「杏露酒(しんるちゅう)」シリーズ 
キリンビール株式会社

Shin Lu Chu apricot liqueur series 
Kirin Brewery Company, Ltd.

Category: Packaging Date: 2017 (2005-)

Shin Lu Chu is an apricot liqueur, made by steeping apricots in liquor. This is the third facelift for this line since its release in 1969.

Keeping with its main target of young women, a design easy for them to reach for was required. The brand legacy of the fruit wreath was maintained while adding colors to the leaves and fruits to convey the fresh taste and natural atmosphere. The label's wavy line invokes the floating aroma, a form to reinforce the brand image.