大人の健康・カルピス 
エルビー株式会社

“CALPIS” for Health of Adults 
LB Co.,LTD.

Category: Packaging Date: 2017 (2011-)

This is the new Calpis brand introduced in the market in April 2011 as health oriented Calpis for adults. The manufacture and sales of the product have been relegated from Calpis to LB Co., and the product has been sold through the route of convenience stores and a home delivery in child paper pack container. The expression different from previous image was tried to gain senior users, being free from the established brand image succeeded since 1919.