果汁飲料「ウェルチ」コンビニ商品 
アサヒ飲料株式会社

Fruit Juice “Welch’s” for CVS 
ASAHI SOFT DRINKS CO.,LTD.

Category: Packaging Date: 2016 (2004-)

In 2004, Welch accomplished to join the market of convenience store (CVS) beverage that was thought to be tough.
A quick development and fresh design are required to appeal to youth population who are main customers of CVS. Home use Welch has been showing good sales, at a volume store by utilizing the established brand asset, for its rich and quality taste. It has been tried to penetrate and to settle in the market of a new category of Welch brand by developing products lineup ranging from succeeding the rich and quality taste to an up dated casual image type adapted to the nature of CVS channel.