正月かまぼこ/伊達巻 
株式会社 紀文食品

Kamaboko&Datemaki for New Year holidays 
KIBUN FOODS INC.

Category: Packaging Date: 2017 (2004-)

KIBUN FOODS INC., succeeding Japanese traditional food culture, has been developing its sales policy appealing "Edo Style" in all front since 2004 to clearly differentiate competitors. After its history originally a workman of steamed fish paste in Edo era developed Odawara style paste with the major ingredient of sea bream, unified image looking like "Edo Style" was intended. The logo design of the product name was inspired by magnificent Sumo characters of Edo era and Oie School style characters, and the background pattern was also inspired by Edo style characters. Both consist of shop front impact for wining short time but competitive sales and brightness and high grade feeling were required.