レギュラーコーヒー「カフェ・ノ・バール」 
株式会社西武百貨店・三菱商事株式会社

“Café no Bar” Regular coffee  
THE SEIBU DEPARTMENT STORES, LTD. / Mitsubishi Corporation

Category: Packaging Product Date: 1987

The regular coffee of quality beans exclusively imported from a Japanese-Brazilian plantation in Brazil. Featuring the significance of design that spoke for itself, in a canister shape, of quality brought to Japan that carried genuine taste in a air tight container. The lid with a cramp fixture and a spoon are exclusive made and they suggest the pleasure of the manner for brewing coffee. The design was consistently applied ranging from the regular, instant, selling beans, iced coffee, canned beverage, and to sales spots, and the brand were established in the market in short period. The package design made business strategic resource that appealed a new existence by re-structuring an expression style.