鎮痛剤「BUFFERIN」シリーズ 
株式会社電通/ライオン株式会社

Bufferin analgesics line 
Dentsu Inc. / Lion Corporation

Category: Packaging Date: 2016 (1998-)

The Bufferin antipyretic analgesics was released in Japan in 1963, and has kept its position as a must-have in every household medicine box for decades. Ever since its first package renewal in Japan in 1998, GK Graphics has been designing many packages in the line.

While inheriting and maintaining the reliable and reassuring image of a classic brand built in the past 50 years, we also aim to design an appropriate expression for a daily OTC remedy to be used in today's diversifying usage scenes and requirements, such as at home, in the office, at school or on the move.