果汁飲料「ウェルチ」ギフト 
カルピス株式会社

Fruit Juice Beverage Gift “Welch’s” 
CALPIS CO., Ltd.

Category: Packaging Date: 2007 (1998-)

This is the design for the gift products of Welch's fruit juice beverage. Having set its brand as the standard of fruit juice in the market while it had been in the doldrums, Welch has developed the premium gift providing pleasant variation of the boasting grape fruit juice. In the market of fruit-juice-gift dominated by canned products, Welch has established its unique position of the premium type daring to employ a glass bottle. The metallic style label composed with the picture full of fruits is brightly producing the variation and good taste. The gift box arranged with a grape vine is expressing Welch's strong adherence to grapes as its core value.