バファリンかぜEX 
株式会社電通/ライオン株式会社

Bufferin EX cold remedy 
Dentsu Inc./Lion Corporation

Category: Packaging Date: 2010

A cold medicine was introduced long awaited from BUFFERIN brand, which shared No.1 position in domestic painkiller market. In the cold medicine market filled with strong rivals, it was tried to satisfy both maintenance of brand identity and semiotic expression worthy of cold medicine. Comprehensible and visible expression of the efficacy but for BUFFERIN and its point of appeal were being fully tried.