キリンワインカクテル ワインスプリッツァ 
キリンビール株式会社

KIRIN Wine Cocktail “WINE SPRITZER” 
Kirin Brewery Company, Ltd.

Category: Packaging Date: 2013 (2012-)

"Spritzer" is a light feeling cocktail; with less sweetness carbonated wine right fit to a meal. We produced the design with a silhouette symbolizing a wine bottle laid out by colorful stripes and foam. The idea is to intuitively convey a value of a new product of wine-cocktail and its refreshing taste. Matured quality was produced by adding the logo embodying together decency and modernity,

So as to match to a lunch scene, night as well, it was being aware to produce a simple and merry expression as a flagship product.