「リプトン」紙パックシリーズ 
森永乳業株式会社

Lipton teas paper pack line 
Morinaga Milk Industry Co., Ltd.

Category: Packaging Date: 2016 (2010-)

The Lipton teas paper pack line is the top share brand in their category. We have been involved in the design of all packages in the line since the total facelift of the Lemon Tea and other core products in 2010.

In 2015 the Lipton logo went through a renewal and a new visual identity guideline was introduced, resulting in drastic changes in package design rules, which we have embraced and designed many packages accordingly including core products. We always aim to maintain the unified brand image passed down from before the renewal, while at the same time conveying a simple clear message for each product including flavor, seasonality and product concept.