「リプトン」CREAMY 
森永乳業株式会社

Lipton CREAMY tea-latte line 
Morinaga Milk Industry Co., Ltd.

Category: Packaging Date: 2016 (2015-)

The Lipton CREAMY is a line of cold served tea-lattes with a sweet and rich milk taste to be enjoyed like a dessert, sold in chilled-cup packages. The line went through a refreshment in 2015, with the introduction of the new sub-brand name CREAMY and a renewed design to convey new values.

We limited the number of design elements and prioritized the sizzle of latte-art expressing the rich milk feel as the symbolic element, producing a simple, stylish and high quality impression. We also aimed to focus on the sense of a special treat that comes with the chilled-cup package form, for an easy and leisurely feel.