家庭用はさみ「フィットカット カーブ」 
プラス株式会社

Fitcut Curve home use scissors 
PLUS Corporation

Category: Packaging Date: 2016 (2011-)

Package design for home use scissors Fitcut Curve, a product that has tripled in cutting performance by adopting an original curved blade edge.

Considering its positioning as a daily household product, we aimed for an impression to appeal to women who are the main target, under the design concept "safe, clean, practical." The crescent patterns repeating the curved blade line convey the distinct characteristic of this product, while the soft and light colors express the lightness and ease of usability. Package designs for variation product lines each express their individual uniqueness.