東京ヒアリングケアセンターVI計画 
ヴァーナル・ブラザース株式会社

Tokyo Hearing Care Center visual identity plan  
Vernal Brothers Inc.

Category: Branding, Environment Date: 2019

Hearing aids are still underutilized in Japan. Tokyo Hearing Care Center’s mission is to make hearing aids better known and utilized by individuals and families of people with problems in hearing or with hearing aids. The shop goes beyond traditional hearing aid shops, offering a "new entrance to hearing aids" welcoming everyone. We designed an open shop atmosphere and communication plan, open to users, family and friends alike, so they can easily get to know hearing aids.

The symbol mark design is based on the Latin ampersand (&), a symbol to connect people, and the shape of an ear. It symbolizes Tokyo Hearing Care Center's vision to realize smooth dialogue and connect people through the use of appropriate hearing aids. Since 2009, we have been supporting them through an integrated design of the logo, various communication tools, shop and website.

[Good Design Award 2020]