大山案内サイン統一化プロジェクト 
伊勢原市、株式会社小田急エージェンシー

Total unification design of signage system for Oyama 
Isehara City, Odakyu Agency Inc.

Category: Environment Date: 2015

A project to unify and improve the navigation signage for visitors to Oyama, the mountain that represents Kanagawa Prefecture.
We designed the navigation signs for 22 spots following the main route for visitors, from the train station through the climbing trail, as a consistent signage system. Mount Oyama has been the object of religious respect and faith since ancient times, and we highlighted this local cultural identity by adopting a deep solemn expression like that seen for Mount Fuji or the Ise Shrines. In response to the different surroundings varying from city streets to hiking trails, the size of colored areas and the font styles on the signs are adjusted to make the appearance appropriate for each landscape. In major waymark locations a new type of vertical signs was introduced to replace the conventional imitation log sign. The quality of material and finish were selected to suit the quasi-national park landscape, creating a new style of signage through the application of vertical typesetting unique to the Japanese language.